I build marketing teams that create pipeline.
Head of Product Marketing at Codility, where my team works with AI agents.
Can you get to 90%?
from 20%
to 90%
I did it for real at MINT between 2021 and 2023. Read the MINT story
12 years at 6 companies
Open any one for the full story.
- CodilityRebuilding marketing around AI agentsTime to launch a page, from 2 hours2 minutes
- TolokaRunning 2 products as general managerExperts on Mindrift, from 015,000
- MINTNaming a category and moving pipelineMarketing’s share of pipeline, from 20%90%
- WonderflowThe positioning behind a $20 million Series AMarketing-qualified leads, tripled3x
- IBMLaunching an autonomous ship across 15 marketsContent strategy, from Italy15 markets
- PcBrainStarting a company while finishing a degreeAnnual revenue, from £0£1.2 million
The rules behind those numbers
One plan across marketing
Positioning, content, demand generation and sales enablement share one plan. At MINT, it named a new category.
Read the MINT storyJudged on revenue
I set marketing goals in pipeline, cost per customer and time to close.
Read the Toloka storyTools other teams run on
My team builds what customer success, sales and leadership use every week.
Read the Codility story
Rome, by way of Coventry and Madrid
I trained as a photographer and co-founded my first company while studying. IBM took me to Milan and Madrid. Since then I have built marketing from zero 3 times.
- Based in
- Rome, working across EMEA and North America
- Works in
- English and Italian, both native, and fluent Spanish
Ask about my work
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Write to me
Email reaches me fastest. I am also on LinkedIn.
